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Evanston, IL 60202
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“Effinity flat out delivers. In a very short window of time they produced a digital strategy for our company that completely resuscitated our online presence. They bring a creative and analytic approach that is invaluable help in the cluttered world of new media. They are ideal marketing partners and we recommend them without reservation.”
Clark Wells, Specialists on Call

"effinity made the daunting task of restructuring our web presence a painless and worthwhile undertaking. Face to face meetings combined with a dedicated project manager allowed for a strong and effective partnership."
Robert Stillman, Chi Networks

We engage with you on one of three tiers based on your need

Partnership

With a select group of clients we become partners; in this role we become business advisors we offer guidance on corporate strategy and workflow.

What it means
We help you build your go to market plan; developing the right mix of people process and technology. At this level we share in the risk and reward with the goal of quickly building companies that produce sustainable returns.

 

Clients at this Level

Sinead Salon & Spa • ZapMyBill.com • Leahy IFP • OpenMatters • FMI • Gleanster

Project

You give us a problem and we construct a solution.

What it means
 Be it a simple website, a brand development, social network strategy, or a complex CRM integration we deliver clean elegant solutions focused on ROI.


Clients at this Level

MF Global • Nascar • Kinsella Group • Cheevers & Company • Kohler Co. • Geneva trading • Laidlaw International • Midwest Airlines • Diesel Radiator • CME • LVM Capital • Vision Financial Markets

Retainer

We work with you like an internal marketing department. We study your business, markets and audiences to bring you ideas.

What it means
 We develop campaigns and tools, set benchmarks, analyze results and adapt. We give you access to our suite of management tools that let you track and manage all of you marketing efforts in real time.


Clients at this Level

United Chemi Con • Cornerstone Trading • Family Service of Winnetka-Northfield • West Point Builders • Bourassa Vineyards • Pennsylvania Capital Management • Wheatberry Tavern • The Gage Chicago • Henri
 
One of the greatest advantages to digital marketing and business solutions is the ability to track and analyze the effectiveness of any effort and build a more accurate picture of return on investment. effinity works with a number of web metrics tools like Google Analytics to track results for both online and offline marketing efforts. More specific tools can also help in tracking internal efforts with sales and customer satisfaction. effinity helps clients sort out pertinent data and make decisions on what’s working to optimize marketing, sales and customer support efforts.

our management team

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m. charles egan

M. Charles Egan (Charlie) is the Managing Partner and the head of strategy at effinity. Charlie is in charge of new business development for effinity and helps clients develop effective digital solutions. Within the company, he oversees sales, strategy and client service. Charlie leverages his extensive knowledge of marketing, interactive media, usability, and search engine optimization to develop effective business tools that are specific to client's needs and budgets.

Before starting effinity, Charlie help build a start-up and worked as a digital creative director on the Chicago Board of Trade, MF Global accounts as well as building digital marketing efforts for a varity of business ranging from start-ups to Fortune 500 companies.

Charlie also leads effinity's web design and solution development collaboration with partner agencies in the Chicago area. He maintains an active presence within the design programs at many local universities and colleges, and is a graduate of the Loyola University of Chicago.

With three young children and a small business the small amount of free time Charlie has is spent trying to find time to ski, rooting for the Bears, learning woodworking, and cooking.

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michael tomasino

Mr. Tomasino has served with effinity since its inception. Michael supervises web production and has a wealth of experience managing development teams. Michael is results focused and has an expertise in implementing open source solutions. He diligently manages schedules to ensure deliverables are on time and on budget.

Michael’s goal is to make sure that client’s messages are optimized and adapted to fully utilize the presentation media. Michael graduated from Loyola University Chicago with a BA in Visual Communications.

In his free time, (and also not so free time), Michael is an avid tech enthusiast, dedicating most of his tweets and retweets to it. He strives to adhere to an active lifestyle naming snowboarding, soccer, basketball and running as a few favorite activities.

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