Trungale Egan & Associates, who was MF Global’s agency of record, challenged effinity to create an integrated digital marketing strategy to introduce the new MF Global brand to the marketplace.
effinity set to work building a rich media based online advertising campaign that worked with the “Strength in Numbers” message that was being developed for both broadcast and print.
After the successful brand launch and IPO, our team was tasked to ensure that corporate marketing and trading desks received similar digital marketing support. We created; rich media event marketing that used advergaming and on-line advertising to promote the divisions.This maximized the effect of their outreach while reinforcing the newly introduced corporate brand message.
joint venture 