In an effort to increase our own brand awareness effinity has built a series of advergames. We use these rich media developments as “sticky content” and viral marketing to attract new audiences. Our strategy has been to tie the game content with large events so the spread of the game can become more viral.
We have had great success accessing large audiences using the games in association with responsible link building and opt-in e-blasts. We have found that people spend a great deal of time with our brand using this strategy, and it has led to increased sales leads. Most importantly it helps us stay top of mind with potential customers. |
effinity, Advergaming
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effinity, Opt-in E-mail
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effinity, Rich Media
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effinity, Advergaming
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joint venture 