effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> search engine optimization
Posted by: Zak Stawski
on Sep 22, 2010
Knowing that apps are projected to continue their upward trend in popularity, you’ve probably asked yourself if your brand should make one. If you haven’t decided yet, remember: only do it if you’re positive that your app can meet these two guidelines:
Posted by: Zak Stawski
on Aug 11, 2010
The difference between the words “cheap” and “affordable” is much like the perceptual difference between the prices ninety-nine cents and a dollar: it’s a shift that can mean the world to the people marketing a product, while remaining a minor distinction to the people searching for that product. This, in essence is why SEO is so important—because marketers and consumers often consult different frames of reference in searching for the same thing.
Posted by: Zak Stawski
on Aug 02, 2010
In adolescence, a bounce rate might’ve referred to how much air time you could get on a trampoline. In website design, however, a bounce rate refers to the percentage of initial visitors who leave your page rather than exploring other pages on it. The formula is simple: bounce rate = total number of visits viewing only one page/total number of visits.
Posted by: Zak Stawski
on Jul 21, 2010
If you want your brand’s marketing efforts to thrive instead of just survive, you have to track them consistently.
Thankfully, the digerati built ways to track user activity within the mediums they created, making an otherwise demanding task much easier. But tracking marketing efforts to their full potential doesn’t mean just getting the most accurate statistics; it means incorporating those statistics into your web strategy so that your company works to maximum efficiency in engaging your target consumers.
Posted by: M Charles Egan
on May 12, 2010
I was browsing the web today, and I found a media placement that was hurt by its own intelligence.
Posted by: Johnny Gomolka
on Apr 07, 2010
Posted by: Megan Krug
on Apr 02, 2010
Yesterday was April Fool’s day, one of my favorite holidays. I’m not sure you can really call it a holiday since no one gets off of work and there are no large amounts of food or presents involved, but it is a day people definitely remember.
Posted by: Johnny Gomolka
on Mar 10, 2010
I have begun my quest to know social networking inside and out. I want to figure out how to take advantage of this marketing gold mine. I see a lot of expert suggestions online, and, through some research, I have discovered some useful insights into what companies should be doing on these sites. I would like to share some of what I have learned:
Facebook: This seems to be the big daddy. Practically everyone you know is on it, and they have given information that makes targeting them a piece of cake. They have divided themselves into groups based on their
Posted by: M Charles Egan
on Mar 09, 2010
How to create websites that people want to use.
We spend a lot of time with clients trying to generate business leads, but it is all worthless if a user gets there and doesn’t see what they were expecting. There is no one guide book that will tell you exactly what to do for your specific site, but with this in mind I have put together a few rules of thumb that we use to build web sites.
Know your Audience
- It is impossible to build a useful site if you don’t know what people are expecting. Try to gather as much data as you can on who your
Posted by: M Charles Egan
on Mar 01, 2010
The question that my clients have been asking me recently is what should my company be doing on Facebook and Twitter? My first response is not to rush into anything, don’t be swept into the hype that says you have to be tweeting every 20 minutes or your falling behind. This does not mean that there no value in social networking for business. I believe that social networking outreach needs to make sense within a company’s overall marketing strategy, and does not become a directionless monologue with no one listening.
Setting Business Objectives
The first question that needs to be asked is what are you trying to accomplish? Companies need to have a set of specific goals for any communication. Lets take for example a business-to-business company that already invests in going to a series of trade-shows around the country. This company has been going to this same series of events for a number years and has a decent idea as to how many useful contacts they have seen in the past at these shows. This is a great place to employ a goals oriented social networking strategy.
Setting Social Networking Goals and Benchmarks
The first thing that would help our hypothetical company would be to set reasonable goals to benchmark against, like a 5-10% increase in qualified booth traffic at these meetings. Notice we are not trying to say an increase in the total number of conversations, but an increase in the quality of the conversations at the show, making the limited time available at the show more productive. Finally we would set up a simple system to track the overall quality of interactions at the show. Now that you have a well defined objective with a specific measurement the task becomes focusing on your specific audience.
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