effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> marketing channels
Posted by: Zak Stawski
on Sep 22, 2010
Knowing that apps are projected to continue their upward trend in popularity, you’ve probably asked yourself if your brand should make one. If you haven’t decided yet, remember: only do it if you’re positive that your app can meet these two guidelines:
Posted by: Zak Stawski
on Sep 03, 2010
Tagged in: Strategy , store , rants , process , marketing channels , marketing advice , digital marketing , Business , branding , Advice , 2010
Each weekend, I saddle up on my mountain bike and ride 24 miles round-trip to Trader Joe’s. I’m sure I look silly in my bike shorts and giant backpack, but what can I say?—I live far away, don’t have a car, and love the store.
Posted by: Zak Stawski
on Aug 25, 2010
Even though e-mail is one of the oldest ways of connecting with others over the Internet, some companies are still asking, “How do we make sure that our e-mails get read?” That question’s really not too surprising, though, since e-mail has evolved to include spam filters and consumers have gotten great at tuning out advertising (and nothing says advertising more than a direct e-mail with a title that reads, “FREE SHIPPING”). Give ‘em a clever subject line time and again, on the other hand, and your chance of getting people to open your e-mails goes up dramatically. Here’s how.
Posted by: Zak Stawski
on Aug 11, 2010
The difference between the words “cheap” and “affordable” is much like the perceptual difference between the prices ninety-nine cents and a dollar: it’s a shift that can mean the world to the people marketing a product, while remaining a minor distinction to the people searching for that product. This, in essence is why SEO is so important—because marketers and consumers often consult different frames of reference in searching for the same thing.
Posted by: Zak Stawski
on Jul 21, 2010
If you want your brand’s marketing efforts to thrive instead of just survive, you have to track them consistently.
Thankfully, the digerati built ways to track user activity within the mediums they created, making an otherwise demanding task much easier. But tracking marketing efforts to their full potential doesn’t mean just getting the most accurate statistics; it means incorporating those statistics into your web strategy so that your company works to maximum efficiency in engaging your target consumers.
Posted by: Zak Stawski
on Jun 16, 2010
Believe it or not, all media is social. The Dark Knight’s success is measured in dollars, Thomas Paine’s Common Sense pamphlets inspired colonists to gather, and Ayatollah Khomeini smuggled cassettes into Iran in the ‘60s to set the stage for the Iranian Revolution. Yet there’s still a crescendo in recent years of people barking about how online social media is revolutionizing the you-name-it industry. These people are both right and wrong: the Internet changed everything, but it also didn’t make traditional advertising entirely obsolete, as Super Bowl ads are more expensive than ever. What the Internet actually did was give people social media that allows them to simultaneously be alone and part of a community. Today, people are interested in forming connections more than they’re interested in transmitting information. And connections—perhaps more than anything—are based on trust.
Posted by: Zak Stawski
on Jun 09, 2010
Word-of-mouth advertising has always been the most effective form of advertising, but today it’s reincarnating itself in the form of viral marketing—fresh, attention-grabbing uses of social media that make consumers put their index finger on the “forward” button in pedal-to-the-metal fashion.
Posted by: M Charles Egan
on May 12, 2010
I was browsing the web today, and I found a media placement that was hurt by its own intelligence.
Posted by: Johnny Gomolka
on Apr 21, 2010
 While there are many ways to gain new Facebook fans, I would like to talk about how to lose them.
I lost a fan today. I am currently building a music project as a hobby. As the popularity of Myspace continues to die, I am forced to find a new social networking outlets to spread the word about my music. Luckily, Facebook offers a near perfect solution. With a Facebook fan page, I am able to suggest all my friends, and they're able to suggest their friends. I can update all my followers whenever I want to, and they can interact back with me.
Everything was going well until I got carried away. I would send out multiple updates a day assuming that everyone was as enthusiastic about my page as I was. As I began to lose followers and friends, I realized that I needed to back it off a bit.
So how does this apply to your business? Well, if your business has a Facebook page (as it should), there is a fine line between informing your audience and annoying your audience. Just like any type of marketing, over saturation is a negative. People aren’t checking Facebook to see what’s going on with your business. You are, however, lucky enough to have them follow you and receive your updates. If you over do it, your fans will start dropping like flies.
Posted by: Johnny Gomolka
on Apr 14, 2010
 So the big news as of late is that Twitter will start having advertisements on their site. Companies will be able to buy sponsored tweets. When relevant terms are searched, your company can have a tweet appear at the top of the search results so you don’t get buried under a bunch of useless tweets. Only one sponsored tweet will appear per search, and much like Google Ads, you only pay for successful tweets.
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