effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> marketing advice
Posted by: Zak Stawski
on Sep 03, 2010
Tagged in: Strategy , store , rants , process , marketing channels , marketing advice , digital marketing , Business , branding , Advice , 2010
Each weekend, I saddle up on my mountain bike and ride 24 miles round-trip to Trader Joe’s. I’m sure I look silly in my bike shorts and giant backpack, but what can I say?—I live far away, don’t have a car, and love the store.
Posted by: Zak Stawski
on Aug 25, 2010
Even though e-mail is one of the oldest ways of connecting with others over the Internet, some companies are still asking, “How do we make sure that our e-mails get read?” That question’s really not too surprising, though, since e-mail has evolved to include spam filters and consumers have gotten great at tuning out advertising (and nothing says advertising more than a direct e-mail with a title that reads, “FREE SHIPPING”). Give ‘em a clever subject line time and again, on the other hand, and your chance of getting people to open your e-mails goes up dramatically. Here’s how.
Posted by: Zak Stawski
on Aug 11, 2010
The difference between the words “cheap” and “affordable” is much like the perceptual difference between the prices ninety-nine cents and a dollar: it’s a shift that can mean the world to the people marketing a product, while remaining a minor distinction to the people searching for that product. This, in essence is why SEO is so important—because marketers and consumers often consult different frames of reference in searching for the same thing.
Posted by: Zak Stawski
on Jul 29, 2010
Earlier this month, Fast Company magazine launched an experiment called The Influence Project with the goal of discovering the most influential people online. The part that’s fun for everyone is the guarantee that all participants—not just the most influential ones—will have their “picture appear in the November issue of Fast Company magazine as part of an amazing photo spread," where those with the most influence will have the biggest pictures. We signed up immediately.
Posted by: Zak Stawski
on Jul 21, 2010
If you want your brand’s marketing efforts to thrive instead of just survive, you have to track them consistently.
Thankfully, the digerati built ways to track user activity within the mediums they created, making an otherwise demanding task much easier. But tracking marketing efforts to their full potential doesn’t mean just getting the most accurate statistics; it means incorporating those statistics into your web strategy so that your company works to maximum efficiency in engaging your target consumers.
Posted by: Zak Stawski
on Jul 21, 2010
Tagged in: Twitter , Strategy , Social Networking , marketing in 2010 , marketing advice , LinkedIn , facebook , digital marketing , Business , branding , blogs
Because of its conversational nature, some companies see social media as a channel that doesn’t really apply to them. Or that’s just a fad. Careful. Brands that take social media lightly may actually cause themselves major brand damage. What follows are five strategic tips to help your brand succeed in an area where it’s all too easy to fail.
Posted by: Johnny Gomolka
on Apr 14, 2010
 So the big news as of late is that Twitter will start having advertisements on their site. Companies will be able to buy sponsored tweets. When relevant terms are searched, your company can have a tweet appear at the top of the search results so you don’t get buried under a bunch of useless tweets. Only one sponsored tweet will appear per search, and much like Google Ads, you only pay for successful tweets.
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