Posted by: Zak Stawski
on Jul 02, 2010
The answer is “yes,” and “no.” It often depends on how you make the dollars you have work their hardest for every piece of virtual space that they occupy.
So what’s a key strategic element for companies new to Web 2.0? One of your main concerns should be to develop a good web presence. As long as you know your business and your audience, setting up the following accounts shouldn’t be too hard. Interacting, however, is more challenging. Whether you’re already on social media or about to get into it, here’s how to get the most attention on two of the most popular social media sites.
Posted by: Johnny Gomolka
on Apr 21, 2010
While there are many ways to gain new Facebook fans, I would like to talk about how to lose them.
I lost a fan today. I am currently building a music project as a hobby. As the popularity of Myspace continues to die, I am forced to find a new social networking outlets to spread the word about my music. Luckily, Facebook offers a near perfect solution. With a Facebook fan page, I am able to suggest all my friends, and they're able to suggest their friends. I can update all my followers whenever I want to, and they can interact back with me.
Everything was going well until I got carried away. I would send out multiple updates a day assuming that everyone was as enthusiastic about my page as I was. As I began to lose followers and friends, I realized that I needed to back it off a bit.
So how does this apply to your business? Well, if your business has a Facebook page (as it should), there is a fine line between informing your audience and annoying your audience. Just like any type of marketing, over saturation is a negative. People aren’t checking Facebook to see what’s going on with your business. You are, however, lucky enough to have them follow you and receive your updates. If you over do it, your fans will start dropping like flies.
