effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> website design
Posted by: Zak Stawski
on Sep 22, 2010
Knowing that apps are projected to continue their upward trend in popularity, you’ve probably asked yourself if your brand should make one. If you haven’t decided yet, remember: only do it if you’re positive that your app can meet these two guidelines:
Posted by: Zak Stawski
on Aug 11, 2010
The difference between the words “cheap” and “affordable” is much like the perceptual difference between the prices ninety-nine cents and a dollar: it’s a shift that can mean the world to the people marketing a product, while remaining a minor distinction to the people searching for that product. This, in essence is why SEO is so important—because marketers and consumers often consult different frames of reference in searching for the same thing.
Posted by: Zak Stawski
on Aug 02, 2010
In adolescence, a bounce rate might’ve referred to how much air time you could get on a trampoline. In website design, however, a bounce rate refers to the percentage of initial visitors who leave your page rather than exploring other pages on it. The formula is simple: bounce rate = total number of visits viewing only one page/total number of visits.
Posted by: Zak Stawski
on Jul 21, 2010
If you want your brand’s marketing efforts to thrive instead of just survive, you have to track them consistently.
Thankfully, the digerati built ways to track user activity within the mediums they created, making an otherwise demanding task much easier. But tracking marketing efforts to their full potential doesn’t mean just getting the most accurate statistics; it means incorporating those statistics into your web strategy so that your company works to maximum efficiency in engaging your target consumers.
Posted by: M Charles Egan
on May 12, 2010
I was browsing the web today, and I found a media placement that was hurt by its own intelligence.
Posted by: Johnny Gomolka
on Apr 07, 2010
Posted by: Megan Krug
on Apr 02, 2010
Yesterday was April Fool’s day, one of my favorite holidays. I’m not sure you can really call it a holiday since no one gets off of work and there are no large amounts of food or presents involved, but it is a day people definitely remember.
Posted by: M Charles Egan
on Mar 09, 2010
How to create websites that people want to use.
We spend a lot of time with clients trying to generate business leads, but it is all worthless if a user gets there and doesn’t see what they were expecting. There is no one guide book that will tell you exactly what to do for your specific site, but with this in mind I have put together a few rules of thumb that we use to build web sites.
Know your Audience
- It is impossible to build a useful site if you don’t know what people are expecting. Try to gather as much data as you can on who your
Posted by: Johnny Gomolka
on Feb 24, 2010
“I used to walk to school 10 miles uphill!” turned into “We didn’t have TV when I was a kid.” and then turned into “Can you imagine a time without cell phones?” Well, I think it’s time we acknowledge our new dependence. Social networking is the new technology we can’t live without.
I was on the computer the other night for a couple hours. I was reading tweets, Facebook chatting, and streaming YouTube videos. Before I knew it, I had wasted the whole night just looking at what exciting things other people were doing. The crazy part is that a lot of my other friends were online the whole time as well. Our social lives have become dependent on these sites. We reconnect, send invitations, and even get dates through social networking sites.
So how can we, as digital marketers, take advantage of this? According to this article, 350 million people have Facebook accounts, and half of those users log in every day. The best part is, they enter information into their profiles to help us make advertisements relevant. With people spending so much time on these sites, it seems like a great place to expose the masses to products and services. As long as it stays as minimally invasive as possible, we have a real opportunity to reach our audience in a cost-friendly and effective way. I guess the new question is, “Can you imagine your life without Facebook?”
Posted by: Johnny Gomolka
on Feb 03, 2010
I have recently become familiar with The Beatles, and it took me so long because their discography always seemed so intimidating. Where would I start? Trying to run a band myself, I wanted to understand why they were the greatest band in the world and how they became that. So, I jumped in head first.
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