effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> Social Networking
Posted by: Zak Stawski
on Jul 29, 2010
Earlier this month, Fast Company magazine launched an experiment called The Influence Project with the goal of discovering the most influential people online. The part that’s fun for everyone is the guarantee that all participants—not just the most influential ones—will have their “picture appear in the November issue of Fast Company magazine as part of an amazing photo spread," where those with the most influence will have the biggest pictures. We signed up immediately.
Posted by: Zak Stawski
on Jul 21, 2010
Tagged in: Twitter , Strategy , Social Networking , marketing in 2010 , marketing advice , LinkedIn , facebook , digital marketing , Business , branding , blogs
Because of its conversational nature, some companies see social media as a channel that doesn’t really apply to them. Or that’s just a fad. Careful. Brands that take social media lightly may actually cause themselves major brand damage. What follows are five strategic tips to help your brand succeed in an area where it’s all too easy to fail.
Posted by: Zak Stawski
on Jul 02, 2010
The answer is “yes,” and “no.” It often depends on how you make the dollars you have work their hardest for every piece of virtual space that they occupy.
So what’s a key strategic element for companies new to Web 2.0? One of your main concerns should be to develop a good web presence. As long as you know your business and your audience, setting up the following accounts shouldn’t be too hard. Interacting, however, is more challenging. Whether you’re already on social media or about to get into it, here’s how to get the most attention on two of the most popular social media sites.
Posted by: Zak Stawski
on Jun 25, 2010
Sometime within the past 15 years, consumers developed x-ray vision. It’s just that instead of gaining the ability to see through walls, consumers gained the ability to see through logos. This, like so many other things, is an instance in which both the Internet and social media have been caught red-handed, although consumers eventually would probably have realized en masse that a logo doesn’t solely constitute a brand. A brand, according to label mastermind Andrew Sabatier, is “the overall experience of a particular identity.”
Posted by: Zak Stawski
on Jun 16, 2010
Believe it or not, all media is social. The Dark Knight’s success is measured in dollars, Thomas Paine’s Common Sense pamphlets inspired colonists to gather, and Ayatollah Khomeini smuggled cassettes into Iran in the ‘60s to set the stage for the Iranian Revolution. Yet there’s still a crescendo in recent years of people barking about how online social media is revolutionizing the you-name-it industry. These people are both right and wrong: the Internet changed everything, but it also didn’t make traditional advertising entirely obsolete, as Super Bowl ads are more expensive than ever. What the Internet actually did was give people social media that allows them to simultaneously be alone and part of a community. Today, people are interested in forming connections more than they’re interested in transmitting information. And connections—perhaps more than anything—are based on trust.
Posted by: Zak Stawski
on Jun 09, 2010
Word-of-mouth advertising has always been the most effective form of advertising, but today it’s reincarnating itself in the form of viral marketing—fresh, attention-grabbing uses of social media that make consumers put their index finger on the “forward” button in pedal-to-the-metal fashion.
Posted by: Johnny Gomolka
on Apr 21, 2010
 While there are many ways to gain new Facebook fans, I would like to talk about how to lose them.
I lost a fan today. I am currently building a music project as a hobby. As the popularity of Myspace continues to die, I am forced to find a new social networking outlets to spread the word about my music. Luckily, Facebook offers a near perfect solution. With a Facebook fan page, I am able to suggest all my friends, and they're able to suggest their friends. I can update all my followers whenever I want to, and they can interact back with me.
Everything was going well until I got carried away. I would send out multiple updates a day assuming that everyone was as enthusiastic about my page as I was. As I began to lose followers and friends, I realized that I needed to back it off a bit.
So how does this apply to your business? Well, if your business has a Facebook page (as it should), there is a fine line between informing your audience and annoying your audience. Just like any type of marketing, over saturation is a negative. People aren’t checking Facebook to see what’s going on with your business. You are, however, lucky enough to have them follow you and receive your updates. If you over do it, your fans will start dropping like flies.
Posted by: Matt Henkle
on Apr 05, 2010
About 6 Months ago something unusual popped up on my "wall" while stalking my peers on Facebook. The post said “MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON”. I instantly became a fan and was one of about 1,000 people who thought it to be a hilarious and wanted to be a part of the bet. As time went on I forgot about post and like everything, what was out of sight was out of mind. About a month later it once again showed up on my wall when once again another friend fanned the page and I was exposed to the post. I chuckled and quickly clicked through to see how many people were now fans of the Megatron Baby. The number was impressive but far from a million with about 64,000 fans. About a month later I was talking about social networking with coworkers and used the Megatron Baby as an example of how powerful social networking could be for a business. If a business can offer an incentive to become a fan, such as naming a baby Megatron, then they could grow their exposure exponentially.
Posted by: Megan Krug
on Apr 02, 2010
Yesterday was April Fool’s day, one of my favorite holidays. I’m not sure you can really call it a holiday since no one gets off of work and there are no large amounts of food or presents involved, but it is a day people definitely remember.
Posted by: Johnny Gomolka
on Mar 10, 2010
I have begun my quest to know social networking inside and out. I want to figure out how to take advantage of this marketing gold mine. I see a lot of expert suggestions online, and, through some research, I have discovered some useful insights into what companies should be doing on these sites. I would like to share some of what I have learned:
Facebook: This seems to be the big daddy. Practically everyone you know is on it, and they have given information that makes targeting them a piece of cake. They have divided themselves into groups based on their
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