effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> rants
Posted by: Zak Stawski
on Sep 22, 2010
Knowing that apps are projected to continue their upward trend in popularity, you’ve probably asked yourself if your brand should make one. If you haven’t decided yet, remember: only do it if you’re positive that your app can meet these two guidelines:
Posted by: Zak Stawski
on Sep 03, 2010
Tagged in: Strategy , store , rants , process , marketing channels , marketing advice , digital marketing , Business , branding , Advice , 2010
Each weekend, I saddle up on my mountain bike and ride 24 miles round-trip to Trader Joe’s. I’m sure I look silly in my bike shorts and giant backpack, but what can I say?—I live far away, don’t have a car, and love the store.
Posted by: Zak Stawski
on Jun 16, 2010
Believe it or not, all media is social. The Dark Knight’s success is measured in dollars, Thomas Paine’s Common Sense pamphlets inspired colonists to gather, and Ayatollah Khomeini smuggled cassettes into Iran in the ‘60s to set the stage for the Iranian Revolution. Yet there’s still a crescendo in recent years of people barking about how online social media is revolutionizing the you-name-it industry. These people are both right and wrong: the Internet changed everything, but it also didn’t make traditional advertising entirely obsolete, as Super Bowl ads are more expensive than ever. What the Internet actually did was give people social media that allows them to simultaneously be alone and part of a community. Today, people are interested in forming connections more than they’re interested in transmitting information. And connections—perhaps more than anything—are based on trust.
Posted by: Zak Stawski
on Jun 09, 2010
Word-of-mouth advertising has always been the most effective form of advertising, but today it’s reincarnating itself in the form of viral marketing—fresh, attention-grabbing uses of social media that make consumers put their index finger on the “forward” button in pedal-to-the-metal fashion.
Posted by: M Charles Egan
on May 12, 2010
I was browsing the web today, and I found a media placement that was hurt by its own intelligence.
Posted by: Johnny Gomolka
on Apr 07, 2010
Posted by: Matt Henkle
on Apr 05, 2010
About 6 Months ago something unusual popped up on my "wall" while stalking my peers on Facebook. The post said “MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON”. I instantly became a fan and was one of about 1,000 people who thought it to be a hilarious and wanted to be a part of the bet. As time went on I forgot about post and like everything, what was out of sight was out of mind. About a month later it once again showed up on my wall when once again another friend fanned the page and I was exposed to the post. I chuckled and quickly clicked through to see how many people were now fans of the Megatron Baby. The number was impressive but far from a million with about 64,000 fans. About a month later I was talking about social networking with coworkers and used the Megatron Baby as an example of how powerful social networking could be for a business. If a business can offer an incentive to become a fan, such as naming a baby Megatron, then they could grow their exposure exponentially.
Posted by: Johnny Gomolka
on Feb 24, 2010
“I used to walk to school 10 miles uphill!” turned into “We didn’t have TV when I was a kid.” and then turned into “Can you imagine a time without cell phones?” Well, I think it’s time we acknowledge our new dependence. Social networking is the new technology we can’t live without.
I was on the computer the other night for a couple hours. I was reading tweets, Facebook chatting, and streaming YouTube videos. Before I knew it, I had wasted the whole night just looking at what exciting things other people were doing. The crazy part is that a lot of my other friends were online the whole time as well. Our social lives have become dependent on these sites. We reconnect, send invitations, and even get dates through social networking sites.
So how can we, as digital marketers, take advantage of this? According to this article, 350 million people have Facebook accounts, and half of those users log in every day. The best part is, they enter information into their profiles to help us make advertisements relevant. With people spending so much time on these sites, it seems like a great place to expose the masses to products and services. As long as it stays as minimally invasive as possible, we have a real opportunity to reach our audience in a cost-friendly and effective way. I guess the new question is, “Can you imagine your life without Facebook?”
Posted by: Johnny Gomolka
on Feb 03, 2010
I have recently become familiar with The Beatles, and it took me so long because their discography always seemed so intimidating. Where would I start? Trying to run a band myself, I wanted to understand why they were the greatest band in the world and how they became that. So, I jumped in head first.
Posted by: Michaela Douglas
on Jan 25, 2010
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