effinite wisdom
effinity's thoughts on digital marketing and the world around us.
Tags >> process
Posted by: Zak Stawski
on Sep 22, 2010
Knowing that apps are projected to continue their upward trend in popularity, you’ve probably asked yourself if your brand should make one. If you haven’t decided yet, remember: only do it if you’re positive that your app can meet these two guidelines:
Posted by: Zak Stawski
on Sep 03, 2010
Tagged in: Strategy , store , rants , process , marketing channels , marketing advice , digital marketing , Business , branding , Advice , 2010
Each weekend, I saddle up on my mountain bike and ride 24 miles round-trip to Trader Joe’s. I’m sure I look silly in my bike shorts and giant backpack, but what can I say?—I live far away, don’t have a car, and love the store.
Posted by: Zak Stawski
on Aug 25, 2010
Even though e-mail is one of the oldest ways of connecting with others over the Internet, some companies are still asking, “How do we make sure that our e-mails get read?” That question’s really not too surprising, though, since e-mail has evolved to include spam filters and consumers have gotten great at tuning out advertising (and nothing says advertising more than a direct e-mail with a title that reads, “FREE SHIPPING”). Give ‘em a clever subject line time and again, on the other hand, and your chance of getting people to open your e-mails goes up dramatically. Here’s how.
Posted by: Zak Stawski
on Jul 29, 2010
Earlier this month, Fast Company magazine launched an experiment called The Influence Project with the goal of discovering the most influential people online. The part that’s fun for everyone is the guarantee that all participants—not just the most influential ones—will have their “picture appear in the November issue of Fast Company magazine as part of an amazing photo spread," where those with the most influence will have the biggest pictures. We signed up immediately.
Posted by: Zak Stawski
on Jul 02, 2010
The answer is “yes,” and “no.” It often depends on how you make the dollars you have work their hardest for every piece of virtual space that they occupy.
So what’s a key strategic element for companies new to Web 2.0? One of your main concerns should be to develop a good web presence. As long as you know your business and your audience, setting up the following accounts shouldn’t be too hard. Interacting, however, is more challenging. Whether you’re already on social media or about to get into it, here’s how to get the most attention on two of the most popular social media sites.
Posted by: Zak Stawski
on Jun 25, 2010
Sometime within the past 15 years, consumers developed x-ray vision. It’s just that instead of gaining the ability to see through walls, consumers gained the ability to see through logos. This, like so many other things, is an instance in which both the Internet and social media have been caught red-handed, although consumers eventually would probably have realized en masse that a logo doesn’t solely constitute a brand. A brand, according to label mastermind Andrew Sabatier, is “the overall experience of a particular identity.”
Posted by: M Charles Egan
on May 12, 2010
I was browsing the web today, and I found a media placement that was hurt by its own intelligence.
Posted by: Johnny Gomolka
on Apr 07, 2010
Posted by: Johnny Gomolka
on Mar 10, 2010
I have begun my quest to know social networking inside and out. I want to figure out how to take advantage of this marketing gold mine. I see a lot of expert suggestions online, and, through some research, I have discovered some useful insights into what companies should be doing on these sites. I would like to share some of what I have learned:
Facebook: This seems to be the big daddy. Practically everyone you know is on it, and they have given information that makes targeting them a piece of cake. They have divided themselves into groups based on their
Posted by: M Charles Egan
on Mar 09, 2010
How to create websites that people want to use.
We spend a lot of time with clients trying to generate business leads, but it is all worthless if a user gets there and doesn’t see what they were expecting. There is no one guide book that will tell you exactly what to do for your specific site, but with this in mind I have put together a few rules of thumb that we use to build web sites.
Know your Audience
- It is impossible to build a useful site if you don’t know what people are expecting. Try to gather as much data as you can on who your
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