While there are many ways to gain new Facebook fans, I would like to talk about how to lose them.

I lost a fan today.  I am currently building a music project as a hobby. As the popularity of Myspace continues to die, I am forced to find a new social networking outlets to spread the word about my music. Luckily, Facebook offers a near perfect solution. With a Facebook fan page, I am able to suggest all my friends, and they're able to suggest their friends. I can update all my followers whenever I want to, and they can interact back with me.

Everything was going well until I got carried away. I would send out multiple updates a day assuming that everyone was as enthusiastic about my page as I was. As I began to lose followers and friends, I realized that I needed to back it off a bit.

So how does this apply to your business? Well, if your business has a Facebook page (as it should), there is a fine line between informing your audience and annoying your audience. Just like any type of marketing, over saturation is a negative. People aren’t checking Facebook to see what’s going on with your business.   You are, however, lucky enough to have them follow you and receive your updates. If you over do it, your fans will start dropping like flies.

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So the big news as of late is that Twitter will start having advertisements on their site.  Companies will be able to buy sponsored tweets.  When relevant terms are searched, your company can have a tweet appear at the top of the search results so you don’t get buried under a bunch of useless tweets.  Only one sponsored tweet will appear per search, and much like Google Ads, you only pay for successful tweets.

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I have begun my quest to know social networking inside and out.  I want to figure out how to take advantage of this marketing gold mine.  I see a lot of expert suggestions online, and, through some research, I have discovered some useful insights into what companies should be doing on these sites.  I would like to share some of what I have learned:

Facebook:  This seems to be the big daddy.  Practically everyone you know is on it, and they have given information that makes targeting them a piece of cake.  They have divided themselves into groups based on their

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“I used to walk to school 10 miles uphill!” turned into “We didn’t have TV when I was a kid.” and then turned into “Can you imagine a time without cell phones?”  Well, I think it’s time we acknowledge our new dependence.  Social networking is the new technology we can’t live without.

I was on the computer the other night for a couple hours.  I was reading tweets, Facebook chatting, and streaming YouTube videos.  Before I knew it, I had wasted the whole night just looking at what exciting things other people were doing.  The crazy part is that a lot of my other friends were online the whole time as well.  Our social lives have become dependent on these sites.  We reconnect, send invitations, and even get dates through social networking sites.

So how can we, as digital marketers, take advantage of this?  According to this article, 350 million people have Facebook accounts, and half of those users log in every day.  The best part is, they enter information into their profiles to help us make advertisements relevant.  With people spending so much time on these sites, it seems like a great place to expose the masses to products and services.  As long as it stays as minimally invasive as possible, we have a real opportunity to reach our audience in a cost-friendly and effective way.  I guess the new question is, “Can you imagine your life without Facebook?”

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I have recently become familiar with The Beatles, and it took me so long because their discography always seemed so intimidating.  Where would I start?  Trying to run a band myself, I wanted to understand why they were the greatest band in the world and how they became that.  So, I jumped in head first.

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Playstation is a great product name.  If you've been living in a cave or just not aware of what the Playstation is, you can pretty easily figure it out.  A great product name goes a long way, and a bad one can really hurt the brand.  This blog lists some of the worst product names in history.  I recently fell victim to a confusing product name myself.

Anyone from Chicago can tell you how hard the winter is to get through, and walking a few blocks in paper-thin dress pants everyday started to take its toll.  I decided to invest in some long underwear to keep my legs from going numb.  I walked into Dick's Sporting Goods eager to look at all my leg warming options.

I saw the Under Armor apparel right in the front of the store.  I had heard great things about their products and decided to go with the "Heat Gear" pants.  The next morning, I eagerly stepped outside sporting my newly acquired pants.  Strangely, I felt as if my legs were colder than usual, and by the time I got to the train, I could barely feel them.

After discussing this with a friend, I realized I had purchased pants designed to keep your legs cool in warm weather.  I had no idea that Under Armor also sold "Cold Gear.”

The name of the product or service should be easy to understand.  With product names that make little sense, Under Armor is going to have bunch of angry customers with cold legs.

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So what does the new year hold for digital marketing?  By sorting through some of the industry's most influential blogs, some common thoughts and trends arise.  One of my favorite digital marking blogs has some interesting thoughts on where money will be spent in 2010.

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Social networking sites have become a great way for businesses to increase their reach and online presence. With the growing popularity of Facebook, Twitter, and YouTube, many companies are discovering ways to use these sites as a tool to reach a technology-friendly, and growing market.

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