Posted by: Johnny Gomolka
on Apr 21, 2010
While there are many ways to gain new Facebook fans, I would like to talk about how to lose them.
I lost a fan today. I am currently building a music project as a hobby. As the popularity of Myspace continues to die, I am forced to find a new social networking outlets to spread the word about my music. Luckily, Facebook offers a near perfect solution. With a Facebook fan page, I am able to suggest all my friends, and they're able to suggest their friends. I can update all my followers whenever I want to, and they can interact back with me.
Everything was going well until I got carried away. I would send out multiple updates a day assuming that everyone was as enthusiastic about my page as I was. As I began to lose followers and friends, I realized that I needed to back it off a bit.
So how does this apply to your business? Well, if your business has a Facebook page (as it should), there is a fine line between informing your audience and annoying your audience. Just like any type of marketing, over saturation is a negative. People aren’t checking Facebook to see what’s going on with your business. You are, however, lucky enough to have them follow you and receive your updates. If you over do it, your fans will start dropping like flies.
Posted by: Johnny Gomolka
on Apr 14, 2010
So the big news as of late is that Twitter will start having advertisements on their site. Companies will be able to buy sponsored tweets. When relevant terms are searched, your company can have a tweet appear at the top of the search results so you don’t get buried under a bunch of useless tweets. Only one sponsored tweet will appear per search, and much like Google Ads, you only pay for successful tweets.
Posted by: Johnny Gomolka
on Apr 07, 2010
Posted by: Matt Henkle
on Apr 05, 2010
About 6 Months ago something unusual popped up on my "wall" while stalking my peers on Facebook. The post said “MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON”. I instantly became a fan and was one of about 1,000 people who thought it to be a hilarious and wanted to be a part of the bet. As time went on I forgot about post and like everything, what was out of sight was out of mind. About a month later it once again showed up on my wall when once again another friend fanned the page and I was exposed to the post. I chuckled and quickly clicked through to see how many people were now fans of the Megatron Baby. The number was impressive but far from a million with about 64,000 fans. About a month later I was talking about social networking with coworkers and used the Megatron Baby as an example of how powerful social networking could be for a business. If a business can offer an incentive to become a fan, such as naming a baby Megatron, then they could grow their exposure exponentially.
Posted by: Megan Krug
on Apr 02, 2010
Yesterday was April Fool’s day, one of my favorite holidays. I’m not sure you can really call it a holiday since no one gets off of work and there are no large amounts of food or presents involved, but it is a day people definitely remember.
