business made simple

 
We build value by helping companies use information more naturally.
We create intuitive solutions cutting time spent fighting technology.
We believe in the power of businesses based on open communication.

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effinity is a Chicago area digital marketing firm that is focused on delivering maximum returns on your marketing investment. effinity specializes in digital strategies that combine web site design & development, business solutions, and analytics to produce measurable results.

 

Our process guides clients in crafting a unique marketing plan that can integrate their web site design, social media, opt-in outreach, and mobile apps in a unique mix. We also provide tools to measure marketing success against specific benchmarks so clients know what is working. Whether your business is large or small, you are looking to reach audiences just in Chicago or across the nation, effinity will create a digital marketing strategy that will fit your budget and deliver results.

our management team

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m. charles egan

M. Charles Egan (Charlie) is the Managing Partner and the head of strategy at effinity. Charlie is in charge of new business development for effinity and helps clients develop effective digital solutions. Within the company, he oversees sales, strategy and client service. Charlie leverages his extensive knowledge of marketing, interactive media, usability, and search engine optimization to develop effective business tools that are specific to client's needs and budgets.

Before starting effinity, Charlie help build a start-up and worked as a digital creative director on the Chicago Board of Trade, MF Global accounts as well as building digital marketing efforts for a varity of business ranging from start-ups to Fortune 500 companies.

Charlie also leads effinity's web design and solution development collaboration with partner agencies in the Chicago area. He maintains an active presence within the design programs at many local universities and colleges, and is a graduate of the Loyola University of Chicago.

With three young children and a small business the small amount of free time Charlie has is spent trying to find time to ski, rooting for the Bears, learning woodworking, and cooking.

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michael tomasino

Mr. Tomasino has served with effinity since its inception. Michael supervises web production and has a wealth of experience managing development teams. Michael is results focused and has an expertise in implementing open source solutions. He diligently manages schedules to ensure deliverables are on time and on budget.

Michael’s goal is to make sure that client’s messages are optimized and adapted to fully utilize the presentation media. Michael graduated from Loyola University Chicago with a BA in Visual Communications.

In his free time, (and also not so free time), Michael is an avid tech enthusiast, dedicating most of his tweets and retweets to it. He strives to adhere to an active lifestyle naming snowboarding, soccer, basketball and running as a few favorite activities.

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